Last updated: September 2026

Project and luxury home marketing in the Sharon

In short: Afik Hanahal markets new projects and luxury homes in the Sharon for developers, purchase groups and owners: from sales strategy and pricing, through marketing materials and lead management, to closing. The base: day-to-day knowledge of the area's buyers and investors.

What the service includes

Marketing and pricing strategy for each stage: pre-sale, construction, delivery.
Marketing materials — messaging, specifications, renders and digital content.
Lead management — fast response, screening and meetings.
Closing — accompanying the buyer to signing with the project's lawyers.
Regular reporting to the developer — sales pace, market feedback and course corrections.

Who it is for

Developers with a residential or plot project in the Sharon and Central Israel.
Purchase groups needing to market remaining units.
Owners of luxury and detached homes requiring discreet, targeted marketing.

How it works

Understanding the project, specification and goals.
Strategy and pricing per stage.
Materials and launch.
Leads, showings and negotiation.
Closing, reporting and adjustments.

Frequently asked questions

How do you market a residential project?

Define the audience and message, price by stage and competition, produce materials (renders, spec, content), launch in the right channels, manage leads fast and carefully, and close deals while reporting to the developer. Tracking sales pace lets you adjust price and messaging in time.

What is the difference between project marketing and apartment brokerage?

Project marketing is an ongoing process for dozens of units with strategy, staged pricing and a client database; apartment brokerage is a single deal. Both require knowing the area's buyers — for us that is the foundation.

Related services

Development & plan promotionDeveloping new projects and promoting real estate plans: rezoning, land improvement and leading schemes up to breaking ground. Supporting landowners and developers in the Sharon and Central Israel.Read more →Sell your propertySelling an apartment, house or plot in the Sharon: valuation, preparation, targeted marketing, buyer screening, negotiation and support through contract and registration. Free first consultation.Read more →

Areas

Hod HasharonAfik Hanahal works from Hod Hasharon: brokerage and marketing of land and plots, development and plan promotion, and selling apartments and houses in the city. What characterises the Hod Hasharon market and what matters to owners and buyers.Read more →Sharon regionWhy the Sharon is one of Israel's most sought-after real estate regions, where the private land is, what sets value, and how Afik Hanahal supports landowners, buyers and developers across the Sharon.Read more →