Afik Hanahal
Last updated: September 2026By Afik Hanahal

What is real estate development and how does a project start — all the stages

In short: Real estate development is leading a project from idea to finished product: the developer finds land or property with potential, checks what may be built, promotes planning and permits, organises financing and construction, and markets the result — carrying the risk and responsibility throughout. A typical project passes ten stages, and the time from sourcing to delivery is usually measured in years.

What a developer does

The developer owns the project. They do not necessarily build (that is the contractor) or design (that is the architect), but they decide, finance, carry the risk and earn the gap between total cost and finished value. Good development starts long before construction — in choosing the right land and understanding exactly what may be built on it.

The ten stages of a project

  1. Sourcing land — finding land or property that fits the purpose. In the Sharon most opportunities are private land at the city edges.
  2. Planning and legal checks — Tabu extract, ownership and liens, valid zoning plan, designation, building rights, constraints. This is where most bad projects fail.
  3. Economic feasibility — land cost, taxation (purchase tax, seller's capital gains, betterment levy), planning, construction, financing and marketing versus expected value.
  4. Deal structure — purchase, combination deal with the owner, partnership or purchase group.
  5. Design — architect, consultants and a scheme that fits the zoning plan or a new plan.
  6. Rezoning or added rights (if needed) — a process with the local or district committee including deposit, objections and approval. Years.
  7. Permits — building permit from the local committee after meeting requirements and paying levies and fees.
  8. Financing — equity, bank project financing or non-bank financing by scale.
  9. Construction — contractor selection, close supervision, quality control, schedule and budget.
  10. Marketing and delivery — selling units (often at pre-sale), condominium registration and handover.

How long a project takes

On land with an approved zoning plan, occupancy can come within three to five years; a project requiring rezoning or a new plan can take much longer, since the planning stage alone is measured in years. The difference between land "with rights" and land "with potential" is therefore the central difference in price and risk.

Where landowners come in

Most projects in the Sharon begin with a private landowner — a family, heirs or a farmer. The owner has several paths: sell to a developer, enter a combination deal (land for part of the product), promote a plan and sell after improvement, or combine them. The choice depends on time, appetite for risk and the taxation of each path. Afik Hanahal represents landowners opposite developers and builders and promotes plans up to ground-breaking.

Questions to ask before entering a project

  • What is the designation today, and what is the basis for believing it can change?
  • Who actually owns the land — are all partners signed?
  • What is the total taxation of the chosen path, including betterment levy?
  • If the plan is not approved — what is the land worth as is?
  • Who manages and supervises construction, and what is the budget control mechanism?

Frequently asked questions

What is real estate development?
Leading a real estate project from sourcing to delivery: identifying land or property with potential, planning and economic checks, promoting planning and permits, organising financing and construction, and marketing the result. The developer carries the overall risk.
How do you start a real estate project?
Start from the land: check ownership, zoning plan, designation, rights and constraints, then run a full economic feasibility including taxation. Only if the numbers work move to deal structure, design and permits.
What are the stages of real estate development?
Sourcing land, planning and legal checks, economic feasibility, deal structure, design, rezoning or added rights if needed, permits, financing, construction, and marketing and delivery.
How long does a construction project take?
On land with an approved zoning plan — usually three to five years from sourcing to occupancy. When rezoning is required, the planning stage alone can take years, extending the total accordingly.

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